Brand Application

Please answer the Brand Application questionnaire below. Take your time and be as specific as possible.
We look forward to learning more about you and your project!

Purpose

This is your opportunity to provide information about why you need a logo and how you want it to best represent your business. The more specific you are, the better branding solution we can offer. You can ignore any questions that are not relevant.

Business Snapshot

What's the name of your Company?

Website Address

If you currently have one.

What does your Company do? What are the products and services you offer?

How long have you been in business?

What makes your Company unique?

5 words that best describe your Company. Examples: honest, quirky, edgy, smart, relevant, etc.

What is your mission statement? If you don’t have one, why does your business exist? And for whom?

Who are the decision makers for this project? Who will be the key point of contact for this project?

Do you currently have a logo?

If Yes, it sounds like you need a brand refresh. Why do you need a new logo? What do you not like about your current logo?

Examples: my logo is outdated, I'm growing my business and expanding my offerings, I never liked my logo, etc.

On a scale of 1-10 how tech / computer savvy are you? (10 being a computer genius)

Have you worked with a designer, developer or consultant before?

If yes, was it on this particular project?

Budget

What budget have you allocated for this project?

Be honest and we will tell you what we can and can't do. Note that small business logo packages start at $1,250.

Timeframe

When do you need this project delivered by?

Note: FLYING 'OKOLE logo / branding projects generally take 1-3 weeks from conception to artwork deliverables.

Who Are Your Clients/Customers?

The more we know, the better - we want to help you attract and inspire your ideal customers.

Who is your ideal customer? How old are they? What gender are they? Where do they hang out online? What are their interests? What are their values?

5 reasons why your ideal customer buys / or will buy from you. What sets you apart from your competition?

Examples: We offer high-quality products, we provide great customer service, we support the local economy, our location is key, etc.

Who Are Your Competitors?

Identifying your competitors can help FLYING 'OKOLE create a logo that outshines your peers.

Name 3 top competitors who are competing for the attention of your ideal customer.

What do you like about their logos?

What don't you like about their logos?

What are they doing that you think is working? Be as descriptive as you like.

Design Concept

Think about your brand vision. We want to know what you like, what you don't like, and how you think your logo should look.

What does your company name mean? How was it thought up? What is the significance?

Do you have a brand tagline? If so what is it? Do you want it stated in the logo?

If you don't have a brand tagline, no worries. If you need one, we can help.

How do you want people to feel when they see your logo and interact with your brand?

Think of the ideal tone of your brand. Examples: corporate, exclusive, VIP, cool, grungy, edgy, dark, bright, island-style, futuristic, minimal, clean, playful, safe, secure, etc...

Preferred typography (bold, hand-written, script, light, modern, etc.). Any specific fonts you want to use?

Do you have any specific imagery or icons you would like to appear in your logo?

Do you have any color preferences, existing brand colors, or colors you do not wish to include in your logo?

Are there any existing logos/brands in particular that you like the design of? Why?

You can list links/URLS above or upload up to 3 example files for reference below.

File Upload

Click or drag a file to this area to upload.

Accepted file types: jpg, png, gif, pdf.

File Upload

Click or drag a file to this area to upload.

Accepted file types: jpg, png, gif, pdf.

File Upload

Click or drag a file to this area to upload.

Accepted file types: jpg, png, gif, pdf.

Almost done! - Please note any additional comments, info, or questions that you feel are important.

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Comment

Brand Application

Purpose

Business Snapshot

Budget

Timeframe

Who Are Your Clients/Customers?

Who Are Your Competitors?

Design Concept

Google & Holistic SEO

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